A place. A feeling. Your words.
Find that one.
Keep it yours.
Private photo and video search.
All on your iPhone. All in your words.
On-device AI Offline after setup Your memories stay yours
Not the date. Not the album.
Just the moment you remember.
A few words.
A whole memory.
01 / Find the photo
Start with a little clue.
Type what you remember, like “jumping into the sea.” ThatOne compares it with every photo you’ve chosen to include.
Say it your way.
Northern lights, a birthday, the dog’s first day home. No folders, tags, or dates to recall.
There’s the one.
The closest match comes first, with similar moments close behind.
The moment.
Inside the video.
02 / Find the moment
Every video, in moments.
ThatOne samples frames from the videos you include, so what happens inside them becomes searchable.
Describe what happened.
“Jumping into the sea.” Every sampled frame is compared, right on your iPhone.
Play from the moment that matched.
Found it. Right at 00:03, no scrubbing required.
One memory
opens another.
03 / Follow the feeling
Found a favorite? More like this.
Photos with a similar scene and feel gather around the one you love.
Then follow it.
Open any one of them and the neighborhood moves with you.
Wherever the feeling goes.
From a jump into the sea, to a first wave, to a sunrise at the summit. Still entirely on your phone.
Simple to use.
Lovely to come back to.
Less looking.
More laughing.
“us losing it on the roof”
“night bus, 2am”
“pillow fight sleepover”
“glitter, festival, best day ever”
Everything happens
on your iPhone.
04 / Private by nature
Your photos stay here.
Photos and videos are processed on your device. Your library isn’t uploaded for AI to search it.
Your words stay here, too.
Search queries run on your iPhone. Your memories and search words aren’t sent to an AI provider.
Ready when you’re offline.
After the one-time model download and library scan, searching needs no internet connection.
Google’s open model.
Your private world.
How it works
Your memories become vectors.
EmbeddingGemma 2 turns photos and sampled video frames into vectors: lists of numbers that represent visual meaning.
The index stays on your phone.
ThatOne stores those vectors locally. Your photos and videos stay in your library; their search index stays on your iPhone.
Your words become a vector, too.
When you describe a memory, the same model converts your query into a vector in that shared space.
The closest meaning finds the memory.
ThatOne compares the query vector with the local index and brings back similar photos or matching video moments.
Good to know
A little clarity.
Because private should be simple.
Does it really work without the internet?
Yes. First, connect once to download the search model and let ThatOne scan the photos and videos you choose. After that, search runs entirely on your iPhone with no internet connection. Cloud-only media needs to be available on your device to view the original.
Are my photos or searches uploaded?
No. ThatOne processes your library and search words on your device. Your photos, videos, and queries aren’t sent to a server or an AI provider. The initial model download brings the search model to your phone. The app does send a little technical information, like your iPhone’s model and language: the privacy statement lists all of it.
Can I choose what ThatOne searches?
Yes. You control Photos access and choose the albums to include. ThatOne prepares those photos and videos for search on your device.
What happens when I add more memories?
The first scan prepares your chosen library. Later, ThatOne checks for new and changed media while the app is open, so it can update the search without starting the whole library again.
When can I download it?
ThatOne is coming soon to the App Store for iPhone. This page will link to the listing when it’s available.
Your memories are waiting.